Lottery advertising contracts and reports

To Whom It May Concern:

Pursuant to the California Public Records Act, I hereby request the following records:

1) All California State Lottery contracts since Jan. 1, 2023 regarding lottery advertising campaigns and paid promotions on the below-listed platformrs. This includes contracts with the listed advertising platforms and/or third-pary vendors hired to coordinate advertising campaigns on those platforms.

- Meta Platforms (including Facebook, Instagram, and Threads)
- Alphabet/Google (including Youtube)
- Bytedance Inc. (TikTok)
- Twitter/X

2) Documentation of the targeting parameters selected by the California State Lottery and/or its vendors for all lottery advertising campaigns and paid promotions on the listed platforms since Jan. 1, 2023. Specifically, this should include documentation of the demographic (age, gender, etc.), location-based (geofencing, marketing regions, points of interest, etc.), behavioral (consumer categories, interests, etc.), and contextual (keywords, channels, pages, etc.) characteristics the California State Lottery targeted with or excluded from its advertising campaigns and paid promotions for lottery games. To aid with your search, I have provided instructions from the relevant platforms explaining how to access and export this targeting information from within advertising accounts.

Meta ads breakdown reports: https://www.facebook.com/business/help/264160060861852
Google Ads reports: https://support.google.com/google-ads/answer/6201327?hl=en
- Google Ads matched locations report: https://support.google.com/google-ads/answer/7492954?hl=en
- Google Ads demographics report: https://support.google.com/google-ads/answer/7072127?hl=en
TikTok ads reporting: https://ads.tiktok.com/help/article/create-manage-reports?lang=en
Twitter/X campaign dashboard: https://business.x.com/en/help/campaign-measurement-and-analytics/campaign-dashboard.html
- Twitter/X targeting options: https://developer.twitter.com/en/docs/twitter-ads-api/campaign-management/overview/targeting

I ask that all fees be waived as I am a journalist and intend to used the requested records to publish articles in the public interest and not for any commercial purpose.

If you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation of the employee hours required to fulfill the request.

If you choose to reject this request or redact portions of responsive documents, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 calendar days, as the statute requires.

Sincerely,

Todd Feathers