Lottery advertising contracts and reports

To Whom It May Concern:

Pursuant to the Massachusetts Public Records Law, I hereby request the following records:

1) All Massachusetts State Lottery contracts since Jan. 1, 2023 regarding lottery advertising campaigns and paid promotions on the below-listed platforms. This includes contracts with the listed advertising platforms and/or third-pary vendors hired to coordinate advertising campaigns on those platforms.

- Meta Platforms (including Facebook, Instagram, and Threads)
- Alphabet/Google (including Youtube)
- Bytedance Inc. (TikTok)
- Twitter/X

2) Documentation of the targeting parameters selected by the Massachusetts State Lottery and/or its vendors for all lottery advertising campaigns and paid promotions on the listed platforms since Jan. 1, 2023. Specifically, this should include documentation of the demographic (age, gender, etc.), location-based (geofencing, marketing regions, points of interest, etc.), behavioral (consumer categories, interests, etc.), and contextual (keywords, channels, pages, etc.) characteristics the Massachusetts State Lottery targeted with or excluded from its advertising campaigns and paid promotions for lottery games. To aid with your search, I have provided instructions from the relevant platforms explaining how to access and export this targeting information.

Meta ads breakdown reports: https://www.facebook.com/business/help/264160060861852
Google Ads reports: https://support.google.com/google-ads/answer/6201327?hl=en
- Google Ads matched locations report: https://support.google.com/google-ads/answer/7492954?hl=en
- Google Ads demographics report: https://support.google.com/google-ads/answer/7072127?hl=en
TikTok ads reporting: https://ads.tiktok.com/help/article/create-manage-reports?lang=en
Twitter/X campaign dashboard: https://business.x.com/en/help/campaign-measurement-and-analytics/campaign-dashboard.html
- Twitter/X targeting options: https://developer.twitter.com/en/docs/twitter-ads-api/campaign-management/overview/targeting

I ask that all fees be waived as I am a journalist and intend to used the requested records to publish articles in the public interest and not for any commercial purpose.

If you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation of the employee hours required to fulfill the request.

If you choose to reject this request or redact portions of responsive documents, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

I also request that, if appropriate, fees be waived as we believe this request is in the public interest, as suggested but not stipulated by the recommendations of the Massachusetts Supervisor of Public Records. The requested documents will be made available to the general public free of charge as part of the public information service at MuckRock.com, and is not made for commercial usage.

I expect the request to be filled in an accessible format, including for screen readers, which provide text-to-speech for persons unable to read print. Files that are not accessible to screen readers include, for example, .pdf image files as well as physical documents.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 business days, as the statute requires.

Sincerely,

Todd Feathers