Lottery advertising contracts and reports

Dear Todd Feathers:

Thank you for your interest in the Texas Lottery Commission (TLC).  Your request for public information has been entered in our public information management system on 4/18/2024 or and given the reference number R029111-041824 for tracking purposes.  Please note that if your request is entered during non-business hours (including state holidays or TLC skeleton crew days) your request is considered received by TLC on the next business day.  Your request will be processed in the order in which it was received in accordance with the Texas Public Information Act.

Please note the following are TLC skeleton crew days/holidays: March 29, 2024
Records Requested: To Whom It May Concern:

Pursuant to the Texas Public Information Act, I hereby request the following records:

1) All Texas Lottery Commission contracts since Jan. 1, 2023 regarding lottery advertising campaigns and paid promotions on the below-listed platforms. This includes contracts with the listed advertising platforms and/or third-pary vendors hired to coordinate advertising campaigns on those platforms.

- Meta Platforms (including Facebook, Instagram, and Threads)
- Alphabet/Google (including Youtube)
- Bytedance Inc. (TikTok)
- Twitter/X

2) Documentation of the targeting parameters selected by the Texas Lottery Commission and/or its vendors for all lottery advertising campaigns and paid promotions on the listed platforms since Jan. 1, 2023. Specifically, this should include documentation of the demographic (age, gender, etc.), location-based (geofencing, marketing regions, points of interest, etc.), behavioral (consumer categories, interests, etc.), and contextual (keywords, channels, pages, etc.) characteristics the Texas Lottery Commission targeted with or excluded from its advertising campaigns and paid promotions for lottery games. To aid with your search, I have provided instructions from the relevant platforms explaining how to access and export this targeting information.

Meta ads breakdown reports: https://www.facebook.com/business/help/264160060861852
Google Ads reports: https://support.google.com/google-ads/answer/6201327?hl=en
- Google Ads matched locations report: https://support.google.com/google-ads/answer/7492954?hl=en
- Google Ads demographics report: https://support.google.com/google-ads/answer/7072127?hl=en
TikTok ads reporting: https://ads.tiktok.com/help/article/create-manage-reports?lang=en
Twitter/X campaign dashboard: https://business.x.com/en/help/campaign-measurement-and-analytics/campaign-dashboard.html
- Twitter/X targeting options: https://developer.twitter.com/en/docs/twitter-ads-api/campaign-management/overview/targeting

I ask that all fees be waived as I am a journalist and intend to used the requested records to publish articles in the public interest and not for any commercial purpose.

If you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation of the employee hours required to fulfill the request.

If you choose to reject this request or redact portions of responsive documents, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/
The TLC Public Information Office will reach out to the appropriate agency division and make a good faith effort to relate your request to existing information.  We may contact you by phone or email with any questions regarding your request, or if there will be costs associated with fulfilling your request.  PLEASE NOTE: The Texas Public Information Act does not require a governmental body to create new information, to perform legal research, or to answer questions.  Additionally, the TLC Public Information Office did not create the information you may receive in response to your public information request and therefore, cannot answer any questions about any information provided.

You can monitor the progress of your request at the "My Request Center" and you'll receive an email when your request has been completed. Again, thank you for using the Texas Lottery Commission Public Information Office’s web portal request system. (https://u8387778.ct.sendgrid.net/ls/click?upn=u001.VEsWrlMiJDg0mXafq1mEXft84dmLVje44OoLWWbt0cxY-2F3yz8d-2BcGvarG6B2kaj2GIrjaBSaSNuaz24aslStC58x1uH7fQd4AUTzB9FRHbk-3Dlxof_pS97hw9xz9Kl1D-2BGVczNn3Ont5K4glhChz6wSVonB47KCinB5bGMqh89eO9H9qSpoTi-2Bsl6aAmpfIxvMHACR9W-2BRvDwKxiv2UCe-2FxBqzUYW-2Fsnv5TX-2FoHSx5VVE8G9XC8F1yuOtsbFkMp-2BCL-2BO0upI3cp-2BHLkRBYDxrETkjORfBFRGhml6sMjPRzz63jfOvoOA1rPJMKRbOjogXWvB1-2BOVqRPIAPleG6mn88-2FOmTWsg-3D)

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RE: PUBLIC RECORDS REQUEST of April 18, 2024, Reference # R029111-041824. Dear Todd Feathers, The Texas Lottery Commission (TLC) received a public information request from you on April 18, 2024. You requested: “To Whom It May Concern:

Pursuant to the Texas Public Information Act, I hereby request the following records:

1) All Texas Lottery Commission contracts since Jan. 1, 2023 regarding lottery advertising campaigns and paid promotions on the below-listed platforms. This includes contracts with the listed advertising platforms and/or third-pary vendors hired to coordinate advertising campaigns on those platforms.

- Meta Platforms (including Facebook, Instagram, and Threads)
- Alphabet/Google (including Youtube)
- Bytedance Inc. (TikTok)
- Twitter/X

2) Documentation of the targeting parameters selected by the Texas Lottery Commission and/or its vendors for all lottery advertising campaigns and paid promotions on the listed platforms since Jan. 1, 2023. Specifically, this should include documentation of the demographic (age, gender, etc.), location-based (geofencing, marketing regions, points of interest, etc.), behavioral (consumer categories, interests, etc.), and contextual (keywords, channels, pages, etc.) characteristics the Texas Lottery Commission targeted with or excluded from its advertising campaigns and paid promotions for lottery games. To aid with your search, I have provided instructions from the relevant platforms explaining how to access and export this targeting information.

Meta ads breakdown reports: https://www.facebook.com/business/help/264160060861852
Google Ads reports: https://support.google.com/google-ads/answer/6201327?hl=en
- Google Ads matched locations report: https://support.google.com/google-ads/answer/7492954?hl=en
- Google Ads demographics report: https://support.google.com/google-ads/answer/7072127?hl=en
TikTok ads reporting: https://ads.tiktok.com/help/article/create-manage-reports?lang=en
Twitter/X campaign dashboard: https://business.x.com/en/help/campaign-measurement-and-analytics/campaign-dashboard.html
- Twitter/X targeting options: https://developer.twitter.com/en/docs/twitter-ads-api/campaign-management/overview/targeting

I ask that all fees be waived as I am a journalist and intend to used the requested records to publish articles in the public interest and not for any commercial purpose.

If you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation of the employee hours required to fulfill the request.

If you choose to reject this request or redact portions of responsive documents, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/ TLC staff requires additional time to process your request.  Please accept this email as our certification that any responsive information to your request will be made available to you no later than close of business Friday, May 10, 2024. If you have any questions, or wish to discuss this further, please contact me. Sincerely, Elizabeth Godfrey-Weidig Public Information Coordinator Texas Lottery Commission P.O. Box 16630 Austin, TX  78701-6630 512-344-5121

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RE: PUBLIC RECORDS REQUEST of April 18, 2024, Reference # R029111-041824. Dear Todd Feathers, The Texas Lottery Commission (TLC) received a public information request from you on April 18, 2024. You requested: “To Whom It May Concern:

Pursuant to the Texas Public Information Act, I hereby request the following records:

1) All Texas Lottery Commission contracts since Jan. 1, 2023 regarding lottery advertising campaigns and paid promotions on the below-listed platforms. This includes contracts with the listed advertising platforms and/or third-pary vendors hired to coordinate advertising campaigns on those platforms.

- Meta Platforms (including Facebook, Instagram, and Threads)
- Alphabet/Google (including Youtube)
- Bytedance Inc. (TikTok)
- Twitter/X

2) Documentation of the targeting parameters selected by the Texas Lottery Commission and/or its vendors for all lottery advertising campaigns and paid promotions on the listed platforms since Jan. 1, 2023. Specifically, this should include documentation of the demographic (age, gender, etc.), location-based (geofencing, marketing regions, points of interest, etc.), behavioral (consumer categories, interests, etc.), and contextual (keywords, channels, pages, etc.) characteristics the Texas Lottery Commission targeted with or excluded from its advertising campaigns and paid promotions for lottery games. To aid with your search, I have provided instructions from the relevant platforms explaining how to access and export this targeting information.

Meta ads breakdown reports: https://www.facebook.com/business/help/264160060861852
Google Ads reports: https://support.google.com/google-ads/answer/6201327?hl=en
- Google Ads matched locations report: https://support.google.com/google-ads/answer/7492954?hl=en
- Google Ads demographics report: https://support.google.com/google-ads/answer/7072127?hl=en
TikTok ads reporting: https://ads.tiktok.com/help/article/create-manage-reports?lang=en
Twitter/X campaign dashboard: https://business.x.com/en/help/campaign-measurement-and-analytics/campaign-dashboard.html
- Twitter/X targeting options: https://developer.twitter.com/en/docs/twitter-ads-api/campaign-management/overview/targeting

I ask that all fees be waived as I am a journalist and intend to used the requested records to publish articles in the public interest and not for any commercial purpose.

If you choose to impose fees, I request a detailed breakdown of the fees, including the hourly wage of each employee involved and an explanation of the employee hours required to fulfill the request.

If you choose to reject this request or redact portions of responsive documents, I ask that you provide a detailed breakdown of the statutory exemptions and associated case law underlying your decision to withhold each/any portions from public review.

The requested documents will be made available to the general public, and this request is not being made for commercial purposes.

In the event that there are fees, I would be grateful if you would inform me of the total charges in advance of fulfilling my request. I would prefer the request filled electronically, by e-mail attachment if available or CD-ROM if not.

Thank you in advance for your anticipated cooperation in this matter. I look forward to receiving your response to this request within 10 business days, as the statute requires.

Sincerely,

Todd Feathers

Upload documents directly: https://www.muckrock.com/ The TLC has reviewed its files and has located responsive records to your request.  The current Adverstising Contract can be found on the TLC website through the following link.  https://www.texaslottery.com/export/sites/lottery/About_Us/Doing_Business_with_TLC/Advertising_Media_Services_Contract/ Please log in to MY REQUEST CENTER at the following link to retrieve the appropriate responsive documents. https://texaslottery.govqa.us/WEBAPP/_rs/CustomerHome.aspx - TLC Public Information Request - R029111-041824 If you have any questions, or wish to discuss this further, please contact me. Sincerely, Elizabeth Godfrey-Weidig Public Information Coordinator Texas Lottery Commission P.O. Box 16630 Austin, TX  78701-6630 512-344-5121